ExcelSense Technologies Welcomes Jim Brasset as Director of Direct Sales 

Vancouver, BC – Februray 12, 2025 – ExcelSense Technologies, the industry leader in maintenance-free, self-cleaning technologies for industrial optics, cameras, LiDAR, and laser sensors, is excited to announce the appointment of Jim Brasset as its new Director of Direct Sales.

A seasoned leader with a proven track record of driving growth and building high-performing teams in the industrial technology space, Jim brings a wealth of experience to ExcelSense. In his new role, he will be responsible for refining the company's sales strategy, strengthening and expanding the dynamic sales team, and driving revenue growth as ExcelSense continues to broaden its global footprint.

“We are thrilled to have Jim join the team,” said Nima Nabavi, CEO of ExcelSense Technologies. “His expertise and leadership will be pivotal as we work to achieve our ambitious growth goals. Jim’s deep industry knowledge and collaborative approach will help us further solidify our position as the world leader in self-cleaning machine vision technology, allowing us to better serve our clients and accelerate our impact in the market.”

Jim shared his enthusiasm about the role, stating, “I’m excited to join a company that’s truly pushing the boundaries of innovation in machine vision. The impact of our technology on autonomous systems and workplace safety is profound. I’m looking forward to working alongside the talented team at ExcelSense to drive growth and deliver advanced solutions that help our clients succeed.”

With more than 20 years of experience as a senior executive in industrial technology, Jim has successfully led teams to execute first-of-their-kind projects across industries such as mining, energy, telecom, and security. Known for his strategic vision and results-driven mindset, Jim is equally respected for his approachable leadership style. As a seasoned leader, he has a proven ability to inspire collaboration and foster high-performing teams. His deep understanding of the industry and his focus on delivering tangible results make him a strong asset to ExcelSense as the company continues its expansion.

ExcelSense Technologies designs and manufactures rugged, self-cleaning cameras and LiDAR platforms that provide situational awareness, machine vision, and remote monitoring in some of the most demanding industrial environments. With products that withstand repeated contamination, extreme temperatures, and high shock and vibration, ExcelSense’s technology is already deployed in 15 countries globally. The company’s commitment to innovation and excellence has made it a trusted partner across multiple industries.

Headquartered in Richmond, Canada, ExcelSense is a privately held company with a strong track record of delivering exceptional value to clients worldwide.

To learn more, visit excelsensetechnologies.com.

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